goran dragic’s
NIGHT OF THE DRAGON
BRANDING and identity DESIGN
ON AUGUST 24, 2024, GORAN DRAGIĆ CONCLUDED HIS ILLUSTRIOUS BASKETBALL CAREER WITH THE "NIGHT OF THE DRAGON" FAREWELL GAME IN LJUBLJANA, SLOVENIA. THE GAME WAS PART OF A TWO-DAY CHARITABLE EVENT WITH PROCEEDS BENEFITING YOUTH SPORTS PROGRAMS. THE FAREWELL GAME HAD 12,000 ATTENDEES, WHILE BROADCASTED IN MULTIPLE COUNTRIES AND REACHED NEARLY ONE BILLION IMPRESSIONS ON SOCIAL MEDIA, UNDERSCORING DRAGIĆ'S GLOBAL IMPACT ON BASKETBALL.
IN THE PAINT CREATIVE DEVELOPED A BRANDING AND IDENTITY PACKAGE THAT INCLUDED AN EVENT LOGO, GAME UNIFORM AND A 5-PIECE MERCHANDISE COLLECTION.














