EUROCAMP IS A GLOBAL SCOUTING PLATFORM, SHOWCASING THE TOP BASKETBALL PLAYERS AROUND THE WORLD. SINCE 2003, THE CAMP HAS BEEN THE ONLY NBA-SANCTIONED PRE-DRAFT CAMP OUTSIDE OF THE UNITED STATES.

IN THE PAINT CREATIVE DEVELOPED A FULL BRANDING PACKAGE TO REFRESH EUROCAMP’S VISUAL IDENTITY. THE GOAL WAS TO AMPLIFY EUROCAMP’S IMPACT AND PRESENT IT AS THE BEST GLOBAL ELITE BASKETBALL EVENT, WHILE STAYING GROUNDED TO THE ETHOS OF ADIDAS BASKETBALL.