THE ADIDAS 3SSB CIRCUIT IS A PREMIER GRASSROOTS BASKETBALL PLATFORM FEATURING ELITE HIGH SCHOOL TEAMS COMPETING ACROSS MULTIPLE CITIES, CULMINATING IN A HIGHLY ANTICIPATED CHAMPIONSHIP EVENT IN ROCK HILL, SOUTH CAROLINA. THE CIRCUIT SHOWCASES TOP-TIER TALENT, PROVIDING PLAYERS WITH NATIONAL EXPOSURE AND A PATHWAY TO COLLEGE AND PROFESSIONAL BASKETBALL.

IN THE PAINT CREATIVE BRANDED THE ARENA WITH A DYNAMIC VISUAL IDENTITY THAT CAPTURED THE ENERGY OF THE EVENT, WHILE STAYING ALIGNED WITH THE SEASONAL BRAND DIRECTION. WE INCORPORATED BOLD GRAPHICS AND STRATEGIC SIGNAGE TO ENHANCE THE OVERALL ATMOSPHERE. WE ALSO DESIGNED THE CHAMPIONSHIP T-SHIRT, WHICH THE WINNING TEAMS WERE AWARDED AT THE LAST STOP.